Media Armor is excited to announce the debut of its quarterly data report, The Media Armor Magnifier! This report showcases first-party data never before seen in Ad Tech – no CTRs here, actual insight into ID-level consumer behavior with top brands’ and retailers’ US mobile-optimized sites!
The Q3 2012 edition evaluates over 14M unique consumers across nearly 2K distinct smartphones from July 1st – September 30th, 2012, measuring their actions on Travel, Retail, and CPG properties. As Black Friday approaches, here’s how Advertisers should think about turning smartphone site visitors into buyers and brand loyalists:
iPhones may have the greatest share of unique site visitors and conversions on properties surveyed, but other devices buy in far greater numbers. For example, the Motorola Droid X converts 43.3% higher than their share of unique site visitors.
Consumers who own non-iPhone devices are more interested in the Brands they visit vs. iPhone owners. Of all non-iPhone devices, 82.8% visit more pages when compared to the iPhone.
Non-iPhone devices are far more valuable to Retailers than iPhones. On Retail sites, the Motorola Droid X, Motorola Droid Razr Maxx, and HTC EVO 4G all buy more often than the iPhone; on Travel sites, the Motorola Droid Razr Maxx converts 16% more often than the iPhone.
Mention on iMedia: Click Here