Author Archives: Eric

What is a mobile DSP?

Posted on March 15, 2013 by Eric

via AdExchanger

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When Is A Startup No Longer A Startup?

Posted on February 8, 2013 by Eric

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Announcing the Media Armor Magnifier, Q3 2012!

Posted on November 20, 2012 by Eric

Media Armor is excited to announce the debut of its quarterly data report, The Media Armor Magnifier! This report showcases first-party data never before seen in Ad Tech – no CTRs here, actual insight into ID-level consumer behavior with top … Continue reading →

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The Mobile Publisher Conundrum: Native Apps Or Browser-Based?

Posted on August 26, 2011 by Eric

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Say No to the Blame Game in Mobile

Posted on April 7, 2011 by Eric

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