Mobile Measurement
With m2, Media Armor enables you to monitor existing mobile display buys, with exacting analyses such as Publisher Partner Valuation (comparing inventory sources from a reach and overlap perspective) and Advertiser Profit Maximization (the sweet spot of media), in addition to identifying advertising’s impact using test/control and A/B creative splits.
This information is predicated upon ID-level data, including view-through, uniques messaged, and post-impression consumer activity, accessible 24/7 in our client UI. You can measure mobile as you do online.
Did you know…
Mobile display advertising drives, on average, a 300% increase in site visitation?